Goda Masala: Fragrant Vegetarian Masala - 100g

₹ 195

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Goda Masala stands apart in a repertoire of fiery spice blends as a sweet, aromatic mix that’s central to vegetarian Marathi staples like Masale Bhat... Read more

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Goda Masala stands apart in a repertoire of fiery spice blends as a sweet, aromatic mix that’s central to vegetarian Marathi staples like Masale Bhat (one-pot pulao), Matkichi Usal (moth bean stir fry), Bharli Vangi (stuffed brinjal) and Amti (dal).

Provenance

Nothing says Maharashtrian like Goda Masala. A spice mix traditionally used by the Puneri Brahmins, it’s now ubiquitous across Maharashtra’s communities and is made without garlic and onion. While every family has its own goda masala recipe for it, it’s incomplete without the key constituent dagad phool or stone flower, a lichen that lends it a distinct aroma. Lacking the pungency of several of the state's other spice mixes, Goda Masala imparts a delicate but deep, sweetish fragrance to a dish that’s unmistakable.

About The Seller

Based out of Pune, Santkrupa SHG is a second-generation women-run family business that had its reigns pass down from mother-in-law to daughter-in-law. Set up with an intention to upskill and empower marginalised women, Smita Vishal Yadav runs a happy ship with 50 female employees, many of whom have been with the business for over 10 years. Producing a range of spices, chutneys and maharashtrian snacks, all from the freshest seasonal ingredients, the women of Santkrupa are bound by a sense of ownership and flourish in a workplace environment that fosters growth. The astonishing variety of products they make reiterate the axiom that goodness can truly come in all flavours – honestly spicy to sincerely sweet!

Prep time: 15 mins (if using pre sprouted moth beans)
Cooking time: 45 mins
Serves: 4

Ingredients

1 cup Matki (moth beans)
3 tbsp Oil
Pinch of Asafoetida
1 tsp Mustard seeds
Few Curry leaves
3 Onions, finely chopped
1 tbsp Ginger garlic paste
3-4 Green chillies, slit
1 large Tomato, finely chopped
1 tbsp Chilli powder
1 tsp Turmeric powder
1.5 tbsp Goda Masala
1 cup Fresh coconut, grated
1 tbsp Jaggery
1 heaped tbsp Tamarind, soaked in hot water and pulped
Salt to taste
Few leaves of Coriander, chopped to garnish

Instructions

The Marathi love for legumes is reflected best in Matkichi Usal, a sprouted bean curry that’s a regular feature on the Maharshtrian lunch table.

Recipe Credits:

Smita Deo

Marathi home chef and author of Karwar to Kolhapur Via Mumbai

Follow her @smitadeoofficial

1. Wash the matki or moth beans 3-4 times and soak in water for 8 hours. Wash again, drain the water and place in a strainer balanced on a vessel to collect the dripping water if any. Cover the strainer with a wet cloth and set aside in a warm place overnight. You’ll wake up to a bowl of freshly sprouted beans that are a treasure of iron and B vitamins. Supermarkets and local neighbourhood stalls also sell pre-sprouted beans

2. Heat the oil in a deep pan and add mustard seeds. When they splutter, add the curry leaves and asafoetida.

3.Next, add the onions and sauté till translucent and soft. Now, add the ginger, garlic paste and sauté till the raw smell of the onion disappears.  

4. Add the tomatoes, stir and cook till they soften and the oil leaves the sides of the pan. Add the green chillies, chilli powder, turmeric powder, Goda Masala and mix well on low flame.  

5. After 5 minutes, add the sprouted moth beans and sauté gently for a minute.

6. Add 3 cups water to the pan, season with salt. Bring to a boil. Turn down the heat. (If you wish to hasten the process, you can cook the sprouted matki in a pressure cooker (2 whistles and then 5 minutes on low flame).

7. Grind the coconut with tamarind pulp to a fine paste and add this to the curry.

8.Give it a stir before adding jaggery. Cover and cook on low flame till the matki is cooked and soft.
You can control the consistency of the dish (runny or thickish) by adding water.

9. Spoon out the matki in a bowl and garnish with chopped coriander.

10. Serve hot with Tandlachi or Jwarichi bhakri. If you’ve kept it runny, you can even team it with rice.

Prep time: 15 mins
Cooking time: 30 mins
Serves: 4

Ingredients

7 Brinjals (small)
1/4 cup White sesame seeds
1/4 cup Dried coconut, grated
1 tbsp Tamarind pulp
1.5 tbsp Jaggery, crushed
1/2 tsp Red chilli powder
1/2 tsp Goda Masala
1 tsp Fresh coconut, scraped
2 tbsp Coriander leaves, chopped
¼ tsp Mustard seeds
½ tsp Turmeric powder
Pinch of Asafoetida
Salt to taste
1 tsp Oil

Instructions

This popular dish is spicy, tangy and loaded with the warmth of Goda masala.

Recipe Credits:

Sudha Kunkalienkar

Food blogger and author, explore her blog which enjoys over 2L views, here at myfamilyrecipes.kunkalienkar.com 

1. Wash brinjals and remove the green part of the stem attached to the brinjal, but leave half inch of the stem to allow you to hold the brinjal. This also prevents the brinjals from breaking while cooking. Make two perpendicular slits about ¾th length deep on the body of the brinjals.

2. Dry roast the sesame seeds and grated dried coconut separately till light brown. Grind into a coarse powder. To the tamarind pulp, add jaggery, red chilli powder, Goda masala, fresh coconut, chopped coriander and salt. Now, add the roasted powders to form a coarse paste. Add water if required to make a thick gravy-like mixture.

3. Stuff about a teaspoon of the mixture into each slit of the brinjals. Keep the remaining mixture aside.

4.Heat oil in a pan on medium flame. Add mustard seeds, wait for them to splutter. Add turmeric powder and asafoetida. Add the stuffed brinjals and cover the pan. Cook on low flame for 2-3 minutes. Flip each brinjal over, cover the pan again and cook for another 4 minutes. When the brinjals turn dark purple, add the remaining mixture. Add enough water to just about cover the brinjals and cook till they turn soft and the gravy is thick.

5. Serve hot with Bhakri.

Prep time: 5 mins
Cooking time: 25 mins
Serves: 4

Ingredients

1 cup Kolam Rice
1 cup Cauliflower florets
2 tsp Goda Masala
6 Black pepper seeds
4 Cloves
1 Bay leaf
1 inch Cinnamon
2 Green cardamom
½ to 1 tsp Chilli powder
10 Curry leaves
1 tsp Lime juice
3 tbsp Fresh coconut, scraped
2 tbsp Coriander leaves, chopped
2 tbsp Cashew
2 tbsp Oil
½ tsp Mustard seeds
½ tsp Cumin seeds
½ tsp Turmeric powder
2 pinch Asafoetida
1 tbsp Pure Ghee
Salt to taste

Instructions

This easy and nutritious one-pot recipe comes out fragrant with the warm flavour of Goda masala. The wafting aroma is a dead giveaway to you neighbours that you are cooking something out of the box.

Recipe Credits:

Sudha Kunkalienkar

Food blogger and author, explore her blog which enjoys over 2L views, here at myfamilyrecipes.kunkalienkar.com 

1. Wash rice and leave it to soak in water for 30 minutes. Soak cauliflower florets in salt water for 10 minutes to remove any dirt or insects, then drain.

2. In a pan, heat oil, add mustard seeds. When they splutter, add cumin seeds. When they crackle, add turmeric powder, asafoetida, black pepper, cloves, cinnamon, green cardamom, bay leaf, curry leaves and cashew nuts. Stir well and let this roast well in the oil. After 2 minutes, add the florets and sauté on high heat for two minutes but do it gently so as not to break them.

3.Add drained rice and sauté the mixture well so that it’s all coated with the masala.

4. Simultaneously, boil 2.5 cups of water. Add to the pan. Stir and add salt, chilli powder, lime juice and Goda masala. Give it a good stir. 

5. Cover the pan and cook the mixture on low heat until the rice is done. Check along the way to see if more water is required to cook the rice.

6.Add fresh scraped coconut and coriander to the Masaale Bhaat, and drizzle some ghee on top. Take off heat.

7.Serve hot with curd, Gahu Kurdai and a pickle of your choice.

.
  1.  Products supplied by us are available for shipping all across India. Products will be shipped within the stipulated time as stated in the shipping confirmation email unless we agree otherwise with you.
  2. For domestic shipments, the delivery time is 7 to 10 business days (from date of order). For international shipments, the delivery time is 15 to 20 business days (from date of order)
  3. We shall use our reasonable endeavours to meet any date agreed for shipment. Notwithstanding the foregoing, we shall not be liable for any losses, costs, damages or expenses incurred by you or any third party arising directly or indirectly out of any failure to meet any estimated shipping date.
  4. Shipping of the products shall be made to the shipping address specified in the Order and you shall make all arrangements necessary to take receipt of the products.
  5. Our courier will make all reasonable efforts to deliver the products to you. However if you are not residing at the contact address provided to us and/or have not made arrangements to take delivery of the products and/or the courier is unable to contact you for this purpose, your purchase will be deemed as “cancelled “ and payment refunded.
  6. Where the size/quantum of the products requires someone to be present at your address for delivery and you are not present, your placement of an Order authorises us to accept the signature of another person present at your address and deliver the products to them on your behalf or to leave the products in a safe place or with a neighbour.

      Customer Reviews

      Based on 7 reviews
      86%
      (6)
      0%
      (0)
      14%
      (1)
      0%
      (0)
      0%
      (0)
      P
      Pranav Ramani
      Goda Masala

      I love to make Matki Usal, Masale Bhat and Bharli Vangi using this authentic Masala. Though, I am not Maharashtrian, my collage days are from Maharashtra. I loved and valued their cousin as good appetite and great test. I miss all the great pure vegetarian preparations of Aunties who run mess for students.

      Dear Pranav,

      Thank you for this lovely review. So glad to know that our Goda Masala evokes such strong emotions and feelings of nostalgia for you! All the dishes that you outlined are wonderful and we're glad you make them using an Aazol product :)

      Take care and looking forward to your next order with our lovely brand. Sending you best wishes.

      K
      Kavita Rao
      Goda masala

      It's a v good product..can make & market maharashtrain diwali sweets too

      Dear Kavita,

      We're so glad you liked the Goda Masala, it truly is an excellent product. Wishing the rating had been a 5-star in line with your wonderful comments instead of the given 3-star but no matter :)

      We already sell some excellent Maharashtrian sweets including Dink Ladoo, Soft Coconut Jaggery Chikki and Mahua Ladoo. You can see them in our Star Products section. Very shortly we will be launching another couple of Diwali sweets which we're sure you'll greatly enjoy as well. Will message you once that launches!

      Sending you our very best in the meanwhile and looking forward to you being a cherished long-term customer of Aazol.

      P
      Puja Singh

      I’ve purchased goda masala online from several stores before but I’ve had none like this one..!! The aroma of this masala speaks for itself.. Great product!!

      R
      Rini Mansar

      The Goda masala packs I received were fresh and the quality superb. Added this one in the final stages of cooking a subzi, and it truly took the flavour of the dish to a new level of deliciousness.

      N
      Neha

      All my Maharashtrian dishes reach another level in terms of taste with the help of this Goda masala by Aazol. I am so fond of it that I can’t imagine my kitchen without it in my racks. The perfect ingredient to a variety of flavorsome dishes.

      Customer Reviews

      Based on 7 reviews
      86%
      (6)
      0%
      (0)
      14%
      (1)
      0%
      (0)
      0%
      (0)
      P
      Pranav Ramani
      Goda Masala

      I love to make Matki Usal, Masale Bhat and Bharli Vangi using this authentic Masala. Though, I am not Maharashtrian, my collage days are from Maharashtra. I loved and valued their cousin as good appetite and great test. I miss all the great pure vegetarian preparations of Aunties who run mess for students.

      Dear Pranav,

      Thank you for this lovely review. So glad to know that our Goda Masala evokes such strong emotions and feelings of nostalgia for you! All the dishes that you outlined are wonderful and we're glad you make them using an Aazol product :)

      Take care and looking forward to your next order with our lovely brand. Sending you best wishes.

      K
      Kavita Rao
      Goda masala

      It's a v good product..can make & market maharashtrain diwali sweets too

      Dear Kavita,

      We're so glad you liked the Goda Masala, it truly is an excellent product. Wishing the rating had been a 5-star in line with your wonderful comments instead of the given 3-star but no matter :)

      We already sell some excellent Maharashtrian sweets including Dink Ladoo, Soft Coconut Jaggery Chikki and Mahua Ladoo. You can see them in our Star Products section. Very shortly we will be launching another couple of Diwali sweets which we're sure you'll greatly enjoy as well. Will message you once that launches!

      Sending you our very best in the meanwhile and looking forward to you being a cherished long-term customer of Aazol.

      P
      Puja Singh

      I’ve purchased goda masala online from several stores before but I’ve had none like this one..!! The aroma of this masala speaks for itself.. Great product!!

      R
      Rini Mansar

      The Goda masala packs I received were fresh and the quality superb. Added this one in the final stages of cooking a subzi, and it truly took the flavour of the dish to a new level of deliciousness.

      N
      Neha

      All my Maharashtrian dishes reach another level in terms of taste with the help of this Goda masala by Aazol. I am so fond of it that I can’t imagine my kitchen without it in my racks. The perfect ingredient to a variety of flavorsome dishes.

      FAQs

      What is Aazol's Goda Masala?

      Goda Masala is one of the most used Maharashtrian spices. It gives a mild sweet after-taste and that is where it gets the name Goda Masala from (since Goad in Marathi means sweet).

      Can Goda Masala be used in everyday cooking?

      Yes, definitely! Goda Masala can be used in making several day-to-day vegetarian dishes such as Matkichi Usal, Bharleli Vangi and Masale Bhaat. Recipes for all 3 are included in the adjacent tab.

      Where does Aazol source the Goda Masala from?

      Aazol sources its traditionally-made Goda Masala from a Pune-based second-generation women-run family business that had its reigns pass down from mother-in-law to daughter-in-law.

      What are the ingredients of Aazol's Goda Masala?

      Goda Masala is made using Red Chilli, Sesame, Coconut, Oil, Salt and Whole Garam Masala spices.

      Is the Goda Masala vegan?

      Yes, Aazol's Goda Masala is completely vegan!

      Is Aazol's Goda Masala gluten-free?

      Yes, Aazol's Goda Masala is 100% gluten-free.

      Does the Goda Masala contain any added preservatives?

      Aazol's Goda Masala is made using natural spices, and you can be rest assured that it is free of any preservatives.

      What is the shelf life of Aazol's Goda Masala?

      Aazol's Goda Masala can easily last for 6 months, but owing to how tasty it is, we can guarantee you it won't stay on your shelf for so long!

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      Goda Masala: Fragrant Vegetarian Masala - 100g

      ₹ 195