Chicken Masala: Malvani Masala

Name: Chicken Masala: Malvani Masala
Brand: Aazol
SKU: 40075066802348
Price: 270.0 INR
Availability: InStock
Rating: 4.94 (18 reviews)

(100g)

4.9

₹270

MRP is inclusive of all taxes.

A coastal spice blend from the Konkan region
Sourced from Malvani women using traditional recipes
Bold, spicy and peppery flavour profile
Captures the essence of authentic coastal cooking
Perfect for chicken curries like Kombdi Vade or fusion dishes

Ingredients: Red Chilli, Coriander, Black Pepper, Cinnamon, Black Mustard, Khade Masale (Whole Garam Masalas)

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Aazol's Malvani Chicken Masala is your entry into the foods of palm fringed, fertile Konkan. Sourced directly from Malvani women, it is equal parts spicy and peppery. Use it to nail coastal favourites like Kombdi Vade (Konkani chicken curry) or innovate with a modern dish.

Provenance

Among the several theories surrounding its name, Malvan is said to have originated from the words maha lavan or the great region of salt. Malvani cuisine is a flavour proof of the natural bounty of the Konkan coast where coconut, salt water fish, jackfruit and cashew, plantains and native rice, banana and mango are staples. Wedged between the Arabian Sea and the Sahyadris, this strip of fertile earth supports a tradition of meat fare and Chitpavan Brahmin vegetarian delicacies that traverse the spicy to sweet-sour taste profile with ease.

About The Seller

A collective of ten entrepreneurial female farmers, Kranti churns out handmade flour and spices and other seasonal delights native to Sindhudurg. Led by Sakshi Satyavan Soye, who acts as a link between the collective and government representatives who help them with micro-financing, they source all ingredients locally whilst paying special attention to hygiene and quality. Most of the women are only seasonal rice and turmeric farmers and thus depend on the self-help group’s earnings for sustenance through the rest of the year. Kranti’s Malvani Masala, patiently slow-roasted and ground, is a balanced mix of over 20 ingredients offering unparalleled authentic taste, their Kuleeth Peeth retains all its natural nutrients because it is hand pound and their Aam Ras, made using locally-grown GI-tagged Devgad Alphonso mangoes, is the picture of taste and quality. The hard work, patience and perseverance shown by the women of Kranti adds its own flavour to the food they produce and is a salutary lesson to all of us of the resolve it takes to be an agriculturist.

FAQs about Chicken Masala: Malvani Masala

It is an authentic spice blend from the Konkan coast, made with over 20 slow-roasted whole spices, equal parts spicy and peppery. It contains no adulteration, artificial colours or preservatives.

Malvani cuisine originates from Malvan taluka on the Konkan coast of Maharashtra, as legendary as the Sindhudurg fort built by Chhatrapati Shivaji. The region's name is said to derive from "maha lavan" meaning the great region of salt.

It is crafted by the women of Shree Samarth Mauli Mahila Bachat Gat, a collective of determined women farmers from the Konkan region. Their patience and perseverance in slow-roasting each spice adds its own unique flavour to every batch.

It contains red chilli, black mustard, coriander, black pepper, dried coconut and an array of whole garam masalas. Each ingredient is locally sourced from the Konkan region for maximum authenticity.

It is boldly spicy and peppery with a rich, deep coastal warmth that is unmistakably Malvani. Customers describe it as tasting exactly like their grandmother's home-cooked chicken.

The black pepper and coriander in the blend are rich in antioxidants that support digestion and immunity. The blend is also completely free from artificial additives, making it a clean and wholesome spice choice.

No — while ideal for chicken, it works beautifully in seafood dishes, vegetarian curries and even innovative modern recipes. It is equally delicious in Batata Katrya Chi Bhaji and Kala Vaatanyacha Sambar.

It is the essential spice for Kombdi Vade (Konkani chicken curry with multigrain puri) and Chicken Sagoti. It also elevates fish curries and vegetable stews with authentic Malvani coastal flavour.

Yes — it is 100% vegan and completely gluten-free, making it suitable for a wide range of dietary preferences.

Simply add it to your curry base along with onion, tomato, and coconut for an instant authentic Malvani flavour. It can also be used as a dry rub for grilled meats and seafood.

I have made chicken, egg and fish curry using this masala and my family and I love it.

Authentic and tasty

The product added a tinge of spice and local flavour to my curries, and it's organic and better as compared to chemically processed masalas in the market.