Fiery Fish Masala: Aagri Masala

Name: Fiery Fish Masala: Aagri Masala
Brand: Aazol
SKU: 40061182869676
Price: 240.0 INR
Availability: InStock
Rating: 5.0 (9 reviews)

(100g)

5.0

₹240

MRP is inclusive of all taxes.

Size:

100g

Variant

A bold spice blend from the Aagri fishing communities
Made with a robust mix of spices
Known for its fiery, punchy flavour profile
Captures the essence of coastal seafood cooking
Perfect for fish curries, fries and marinades

Ingredients: Red Chilli, Coriander, Cinnamon, Black pepper, Black Mustard, Salt, Khade Masale (Whole Garam Masalas)

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Aazol's Aagri Fish Masala is the primary spice blend used by the Aagri fisherfolk community hailing from Palghar, Raigad and Thane. This all-weather dry spice mix makes any seafood dish distinct, offering a unique fiery smash to the palate.

Provenance

The word Aagri comes from the Marathi term aagar for godown. Western Maharashtra’s Aagri community owned grocery storehouses to stock fish, salt and coconut. The Aagri Fish Masala adds flavour and fire to their seafood preparations and pairs wonderfully with rice. While each family devises its own masala recipe, we can confirm that ours constitutes 20 spices slow-roasted and ground assiduously to perfection.

About The Seller

Mother and daughter duo, Neelima Madhukar Naik and Snehal Pravin Naik, laid the foundation of Naik’s Konkan Food Bazaar way back in 2006. Neelima’s confidence in her long-perfected recipes combined with the highest quality of local ingredients fuelled their modest business providing Konkani food essentials including pickles, papad, flour and speciality products under one roof. 15 years later, the family business employs nine hardworking women and is run by her grandson Siddharth who takes utmost pride in his Aaji’s recipes and describes her as a relentless woman, who even at the age of 75 insists on making her own pickles and mixes.

FAQs about Fiery Fish Masala: Aagri Masala

It is an all-weather dry spice mix that makes any seafood dish distinct, offering a unique fiery smash to the palate. It is made from 20 slow-roasted spices with no artificial additives or preservatives.

It is made by mother and daughter duo Neelima Madhukar Naik and Snehal Pravin Naik, who laid the foundation of Naik's Konkan Food Bazaar in 2006.

It constitutes 20 spices slow-roasted and ground assiduously to perfection. Key ingredients include red chilli, black pepper, coriander, cinnamon, black mustard and whole garam masalas.

It brings bold, spicy and tangy notes to seafood dishes. Its complex, layered heat sets it apart from any commercially produced fish masala.

It is best for Aagri-style fried fish, prawns or rich seafood curries and also works beautifully in mutton and chicken dishes for a fiery, flavour-packed meal.

The red chilli and black pepper in the blend are rich in antioxidants that support immunity and metabolism. It is also completely free from artificial additives and preservatives, making it a clean and wholesome spice choice.

Yes — try sprinkling it over roasted cashews for a quick and spicy snack! It also works brilliantly as a dry rub for grilled meats and paneer.

Yes — it is hand-pounded and slow-roasted in small batches with no artificial colours, preservatives or adulteration whatsoever.

The Agri Masala is tangier and more seafood-specific, while the Malvani Chicken Masala is bolder and peppery, better suited for chicken curries. Both are fiery but carry distinctly different coastal flavour profiles.

Yes — every purchase supports the women-led Naik's Konkan Food Bazaar unit from the Konkan region, directly empowering female spice makers and their community.