Chicken Masala: Malvani Masala

Aazol’s Malvani Chicken Masala is a bold, aromatic spice blend from the Konkan coast, known for its rich flavour. Sold by Aazol: Tasty & Nutritious Home-grown Foods, it captures the essence of traditional coastal cooking and brings depth and warmth to every dish.

What it is:
Malvani Chicken Masala is a traditional coastal spice blend made using a mix of slow-roasted whole spices. Known for its bold and peppery profile, it delivers a deep, layered flavour that is distinctive of authentic Malvani cuisine.

Where it comes from:
Our Malvani Chicken Masala is made by a Malvani woman based in Dhule, Maharashtra using her generational family recipe. This time-honoured recipe reflects the rich culinary heritage and bold, regional flavours of traditional cooking.

Health benefits:
Made using whole spices and traditional roasting techniques, it contains no artificial chemicals, colours or preservatives. Rich in natural antioxidants from spices like black pepper and coriander, it supports flavourful cooking while keeping meals clean and wholesome. It is also ETO-free.

How to use it:
Add it to your curry base with onion, tomato and coconut to create authentic Malvani chicken curry. It also works well with seafood, egg dishes and even vegetable curries for a bold, coastal twist.

Details:
Ingredients - Red Chilli, Coriander, Black Pepper, Cinnamon, Black Mustard, and Khade Masale (Whole Garam Masalas). Available in 100g. Rated 4.94/5 from 16+ reviews. Every purchase supports women-led home-based food businesses in Maharashtra.

Provenance

Among the several theories surrounding its name, Malvan is said to have originated from the words maha lavan or the great region of salt. Malvani cuisine is a flavour proof of the natural bounty of the Konkan coast where coconut, salt water fish, jackfruit and cashew, plantains and native rice, banana and mango are staples. Wedged between the Arabian Sea and the Sahyadris, this strip of fertile earth supports a tradition of meat fare and Chitpavan Brahmin vegetarian delicacies that traverse the spicy to sweet-sour taste profile with ease.

About The Seller

A collective of ten entrepreneurial female farmers, Kranti churns out handmade flour and spices and other seasonal delights native to Sindhudurg. Led by Sakshi Satyavan Soye, who acts as a link between the collective and government representatives who help them with micro-financing, they source all ingredients locally whilst paying special attention to hygiene and quality. Most of the women are only seasonal rice and turmeric farmers and thus depend on the self-help group’s earnings for sustenance through the rest of the year. Kranti’s Malvani Masala, patiently slow-roasted and ground, is a balanced mix of over 20 ingredients offering unparalleled authentic taste, their Kuleeth Peeth retains all its natural nutrients because it is hand pound and their Aam Ras, made using locally-grown GI-tagged Devgad Alphonso mangoes, is the picture of taste and quality. The hard work, patience and perseverance shown by the women of Kranti adds its own flavour to the food they produce and is a salutary lesson to all of us of the resolve it takes to be an agriculturist.