Tough times breed resilience. The journey of Aazol began during the COVID-19 pandemic, a time which impacted the less fortunate the most. Aazol literally means the "home of your maternal grandparents" – and it is these values of familiarity, belonging and safety that we aim to provide to groups which suffered the most during the pandemic – women and farmers.
We also believe that increasingly as consumers we are losing touch with all our ancient grains, our legacy superfoods and the age-old sustainable ways of farming and producing these food products, which is both harmful to the environment and to our health.
Aazol aims to reintroduce you to the wholesome and nutritious food you ate at your grandmother’s place, through all the specialised products we source from the various regions of Maharashtra in order to provide you with more healthy food choices.
Aazol thus ties conscious business with wholesomeness and with the sustainability values across the E, S and G pillars.With love,