ABOUT US

Aazol’s story began when by chance we came across a collection of self-help groups led by some remarkable women from all over rural Maharashtra making the most amazing quality food products. The products were of exceptional quality, made by hand or in small batches in homes and farms, with diligence and love. The stories of these women who had grappled with adversity, dealt with criticism, sometimes from their own families, and overcome challenges which many of us would have baulked at, were awe-inspiring.

Unfortunately, despite the high quality of products, they were able to sell only a fraction of what they produced since they neither had the capability nor the resources to create a market and supply chain for themselves. And thus, was born Aazol – an organization that sources authentic food products from communities all over Maharashtra, at fair prices, curates them through a rigorous quality check process and brings them to your plates across India and worldwide.

Our vison is to provide you with local and home-grown foods that you probably ate last in your grandmother’s home, made with the same love that she showered on you.

As an ESG compliant organization we believe curating and offering local, wholesome foods, sourced from communities that use traditional means to make or farm their products, is both environmentally conscious and sustainable as well as an extremely healthy choice for our consumers.

We hope you enjoy the products and share in the same joy we get in bringing them to you.

With love,
Team Aazol.

Our Values


To introduce you to the authentic flavours of Maharashtra

We search for and curate products that are indigenous to regions and communities of the state


To source locally from SHGs (self-help groups)

Our products are made in small batches using traditional techniques


To facilitate financial independence for women

From our suppliers and direct sellers to our vendors and internal teams, we work mainly with and for women


To be an ethical food supplier

We pay fair price to all our partners, use eco-friendly packaging and are honest with our labelling


To ensure satisfaction throughout the customer journey

We are focussed on the needs of our customers and work towards meeting them


Our Founders


Apurva

Co-Founder

Apurva Purohit is an Indian businesswoman with over three decades of experience in the corporate world where she formed significant partnerships with private equity firms and promoters to build and scale up a diverse set of businesses – from setting up new ventures and growing early stage fledgling businesses to supervising turnarounds in mature and declining organisations.

Over the years, Apurva has won multiple business awards and has been named as one of the Most Powerful Women in Business as per the India Today Group and Fortune India over several years. She was recently awarded the Distinguished Alumni Award from IIM Bangalore in 2022.


Siddharth

Co-Founder

Siddharth describes himself first and foremost as Apurva’s son. He takes great pride in assuming that the apple doesn’t fall too far from the tree. A bonafide Type-A, Siddharth helms Aazol’s sales, marketing and digital operations. A management consultant with Kearney in a former life, he is also a professional diver, keen trekker and adventure sports enthusiast.

Siddharth’s peripatetic life (he has lived in 6 cities across 3 continents and travelled to over 40 countries) has found root back in the land of his birth where he takes great joy in showcasing Maharashtra to the world through the foods of Aazol.

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